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In October 1980, Republican presidential candidate Ronald Reagan stood before a televised national audience and asked a simple question to prospective voters, “Are you better off than you were four years ago?” The line focused voters’ minds on their wallets, their paychecks and the price of milk at a time when inflation rates were spiking, unemployment was rising, and the economy was flirting with recession. Reagan’s simple line also shaped a backbone of modern politics, an inherent altruism of campaigning that Americans will vote on issues of job security and paychecks more than any other issue.
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